User Engagement on a Blog is a process by which the user can interact and get across with your content or post.
Many bloggers find it hard to engage their readers and also worry about how to write an engaging blog post. Nothing to worry about, in this article, I am going to discuss How to Increase User Engagement on Your Blog in 2020.
The ways are multiple. It could be:
- Comment System of your blog.
- Sharing your blog content on various social media platforms like Facebook, Twitter, etc.
The above-mentioned ways are useful because they will engage your user in a way that the user will get back to your blog again and again.
By the user engagement, users of your blog will become your regular visitors and will become loyal for sure.
Before proceeding towards the ways by which you can increase user engagement on your blog, let’s have a quick overview of the importance of user engagement on your blog.
Importance of User Engagement on your Blog:
User Engagement is an essential factor for Search Engine Ranking. Google keeps on checking every single activity that you do on your blog.
If a user shares your posts on any of the social media platforms or posts a comment on your post then it contributes a lot to your search engine ranking and hence engages more and more traffic to your blog.
Engaging your targeted audience might be tricky but this is not something you have to worry about.
Here I am going to mention some of the amazing and useful tips and techniques by which to target the audience and to keep the blog engaging and interesting.
How to Increase User Engagement on Your Blog in 2020?
If you are a blogger and your visitors are below average or your visitors do not engage with your content.
Nothing to worry about, I am going to share some of the amazing tips and techniques by which you can increase user engagement on your blog and hence make it profitable for you.
Top 7 ways to boost your blog engagement 2020
Short Paragraphs for High Engagement blogs:
No matter how unique and accurate your content is if your paragraphs exceed more than 5 lines it does not seem good to your reader. The best paragraph size for your blog post must be from 1-4 lines or a maximum of 5.
The purpose of making short paragraphs is to improve the readability and structure of your content. With the help of short paragraphs, you can easily convey your message to your readers and to make it better for blog engagement
Internal Linking Structure for SEO:
From the concept of Search Engine Optimization, internal linking holds great importance. Internal linking is beneficial because:
- It is a great way to increase user engagement on your blog.
- It increases the page views of a single visitor and hence results in the decrease of a bounce rate.
- It helps in the ranking of your blog post as you have more information regarding your keyword.
- Internal Linking can be harmful if you place the wrong internal links to trap Google and your target audience. Your ranking might get disturbed by placing wrong interlinks.
In my opinion, this is one of the best ever tip that every blogger must consider. We all know the value of Content.
Let’s have a brief look at the benefits of creating user-friendly content:
- Good content is a way to Gain More Traffic.
- Good content can convince your visitors.
- The more you create easy, simple, and understandable content, the more your content will increase user engagement on your blog. Because content is one of the first and
- foremost things that people look for on your blog.
Keeping Readers Engaged with Other Related Posts:
Same as internal linking, displaying related posts at the end of your article keep your readers engaged. If you want to increase user engagement on your blog, try to understand the psychology of your reader.
When your reader ends up reading your content, he/she will either leave your blog or search for the related information in the search engine.
So to make them engage with your blog, display the list of articles that relates to your post so that they will stay on your blog and will continue reading your other articles.
The benefit of showing related posts makes your readers stay longer on your blog but make sure that you display relevant and related articles, otherwise, your readers might get distracted and there are chances that they will never visit back to your blog.
Audience Centric Content:
Do not go for what excites you, try to find out what excites your potential readers or customers. Ask for suggestions from your readers, it will not only keep you engaged with your readers but will also increase your user engagement on your blog.
Collect Email Addresses from Users:
To update your readers about your blog daily, ask for their email addresses at the end of your post. By collecting their email address, you will be able to update them regarding your new blog post.
By doing so you will be able to gain even more traffic on your website and by gaining more traffic you can increase the user engagement on your blog.
Don’t always search for the new visitors, make your old visitors your regular visitors
Using Responsive Design:
To create ease for your visitors, try to make a user-friendly website for your visitors. Use a responsive design that suits best with both desktop and mobile users.
According to the survey of 2019, it is estimated that 61.2% of people are using smartphones for visiting different websites.
It could be annoying if your website does not work best on a smartphone so bad user experience will prevent users from coming to your website and hence decreases user engagement.
Speed up website Page loading:
Page speed really Matters to Increase User Engagement on Your Blog in 2020, Because Google’s new”CORE WEB VITAL” Algorithm is fully Build for Checking the page load Speed.
Mainly, When a user searches for a query in google and they saw top 5 pages on the 1st Google page, the User can click only 1 to 5 rank websites in google. If the top ranking website have a problem of loading slow page speed will do not Help user to engage on your blog.
Normally, when Users are waiting for page content and that website page load after 20 seconds or 30 seconds, That’s why User and google did not give priority to your Website Page content.
IF your Page Loaded slowly and the user didn’t engage with your Blog, then it means your Website page Bounce Rate will be much higher. This will make an impact on your google SERPs and day by day you will be de-Ranked.
Google Speed update [0, 1000ms] which is Considered as Good While LCP [0, 2500ms] and CLS [0, 0.1] will be good in results. Get check your page Speed Now with Free Tool.
So try to improve website loading speed about 1-2 Seconds Maximum if you want to get more Engagement on your website.
Nowadays, If you want to rank your blog post in Google Rankings, Then you need to know about audience engagement strategies.It will increase more engagement on your Blog to have a good traffic source.
From the above-given explanation, it is concluded that for the better user engagement we have to work more and more on the better user experience.
The more good user experience you provide, the more good user engagement you will receive.
I hope this article “How to increase user engagement on your blog in 2020” will help your blogs in growing higher and higher. I will be writing more about blogging trends in my upcoming articles.
Till then you can click here to enjoy amazing content regarding Digital Marketing.
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