{"id":778,"date":"2023-02-17T00:57:54","date_gmt":"2023-02-16T19:57:54","guid":{"rendered":"https:\/\/techbaji.com\/?p=778"},"modified":"2023-03-18T11:30:51","modified_gmt":"2023-03-18T06:30:51","slug":"benefits-of-digital-marketing-for-small-businesses","status":"publish","type":"post","link":"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/","title":{"rendered":"Importance and Benefits of Digital Marketing for Small Businesses"},"content":{"rendered":"<p>Online marketing for small businesses is the right choice for every wise businessman. In this article, I am going to discuss the emerging <strong>Importance of Digital Marketing for small businesses<\/strong> and the fruitful <strong>benefits of digital marketing for small businesses.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 ez-toc-wrap-center counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66188ff400bbd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66188ff400bbd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#Importance_of_Digital_Marketing_for_Small_Business\" title=\"Importance of Digital Marketing for Small Business:\">Importance of Digital Marketing for Small Business:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#benefits_of_digital_marketing_for_small_businesses\" title=\"benefits of digital marketing for small businesses:\">benefits of digital marketing for small businesses:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#Top_5_benefits_of_digital_marketing_for_small_businesses\" title=\"Top 5 benefits of digital marketing for small businesses\">Top 5 benefits of digital marketing for small businesses<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#Cost-Effective\" title=\"Cost-Effective:\">Cost-Effective:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#How_Digital_Marketing_is_Cost-Effective\" title=\"How Digital Marketing is Cost-Effective?\">How Digital Marketing is Cost-Effective?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#Targets_Ideal_Customers\" title=\"Targets Ideal Customers:\">Targets Ideal Customers:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#How_to_Reach_the_Right_Audience_with_Digital_Marketing\" title=\"How to Reach the Right Audience with Digital Marketing?\">How to Reach the Right Audience with Digital Marketing?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#Measurable\" title=\"Measurable:\">Measurable:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#How_Digital_Marketing_is_Measurable\" title=\"How Digital Marketing is Measurable?\">How Digital Marketing is Measurable?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#User_Engagement\" title=\"User Engagement:\">User Engagement:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#Ways_to_Increase_User-Engagement_through_Digital_Marketing\" title=\"Ways to Increase User-Engagement through Digital Marketing:\">Ways to Increase User-Engagement through Digital Marketing:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#Constant_Innovation_in_Business\" title=\"Constant Innovation in Business:\">Constant Innovation in Business:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/techbaji.com\/digital-marketing\/benefits-of-digital-marketing-for-small-businesses\/#FINAL_THOUGHT\" title=\"FINAL THOUGHT:\">FINAL THOUGHT:<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Success never comes Overnight. To excel in your business and to take it to the newer level of success, hard work of day and night is mandatory.<\/p>\n<p>In this article, I will be sharing the most compelling importance and benefits of digital marketing for small businesses in 2024.<\/p>\n<p>Because none of the businesses can achieve success with their weak marketing even if your product or service fits exactly with the needs of your targeted audience.<\/p>\n<blockquote><p>The more you market your product or service well, the more you can attract your potential customers<\/p><\/blockquote>\n<p>To gain a better market position, businesses need to work hard on their marketing during which they face many challenges.<\/p>\n<p><strong>Want to read more about <a href=\"https:\/\/techbaji.com\/entrepreneurship\/marketing-challenges-entrepreneurs-face\/\">marketing challenges<\/a> faced by business owners?<\/strong> click <a href=\"https:\/\/techbaji.com\/entrepreneurship\/marketing-challenges-entrepreneurs-face\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>here<\/strong><\/a>.<\/p>\n<p>Businesses can not survive in the current market without the use of digital marketing. With the rapid advancements in the field of technology, everything is getting digital nowadays.<\/p>\n<p>If you are running a business or intending to start a small business, here I am going to list down the most compelling reasons why digital marketing is important for your small business and beneficial too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Importance_of_Digital_Marketing_for_Small_Business\"><\/span><strong>Importance of Digital Marketing for Small Business:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital marketing must be the first and foremost concern of every business because the world is changing is so rapidly and we have to keep on innovating our products and services to attract our customers.<\/p>\n<p>If you want to read more about the importance and benefits of <strong><a href=\"https:\/\/techbaji.com\/technology\/why-is-innovation-important-in-business\/\">innovation in business<\/a><\/strong>, click <strong><a href=\"https:\/\/techbaji.com\/technology\/why-is-innovation-important-in-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/strong><\/p>\n<p>Digital marketing has completely transformed the way people search, hence effective marketing wins the game here.<\/p>\n<p>Digital Marketing is the smart choice to grow your business from the lower level to higher. It helps small businesses to accomplish a greater amount of revenues by an increased number of sales.<\/p>\n<p>With the help of digital marketing, you can explore the number of opportunities to grow your business.<\/p>\n<p>We are living in an era of technology where no one will value your product or service unless it does not have any online or digital presence. One of the most necessary factors in today&#8217;s business world is that every single business must be digitized.<\/p>\n<p>Almost 97% of the people in the world surf the internet before purchasing the product that they need or the service that they want to avail.<\/p>\n<p>Small businesses can&#8217;t reach their potential customers overnight so for them digital marketing is the right choice where they can expand their reach to customers in a short period.<\/p>\n<p>Digital marketing must be on top priority because you are not restricted by any specific market or any specific group of people like traditional marketing. You can easily reach your potential customers online.<\/p>\n<p>As I have mentioned earlier, almost 97% of the people are using the internet, then means your target audience is spending much time on various digital platforms like Facebook, Twitter, Linkedin, Instagram.<\/p>\n<p>All you have to do is to market your product well on these digital platforms to engage a number of customers. Along with a better reach, you have a very high return on a small amount of investment that you have made on marketing.<\/p>\n<p>So, in a nutshell, digital marketing is important because:<\/p>\n<ol>\n<li>It increases your brand awareness among your potential customers.<\/li>\n<li>It can help you to reach the number of customers in less amount of time.<\/li>\n<li>It helps you to grow your business continuously.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"benefits_of_digital_marketing_for_small_businesses\"><\/span><strong>benefits of digital marketing for small businesses:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We are living in an era of digitization where every small business should invest in digital marketing to enjoy its fruitful results because digital marketing can help you to grow your business rapidly.<\/p>\n<p>Whether you are running a small business, your first objective must be to digitize your business.<\/p>\n<p>Because if your business does not have an online presence, then that means you are missing the number of benefits with every passing day.<\/p>\n<p>The world is changing rapidly due to technological advancements, traditional marketing is no more effective than digital marketing is.<\/p>\n<p>Here I am going to list down the top benefits of digital marketing with which every small business must be familiar.<\/p>\n<p>The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.<\/p>\n<p>Earlier Start working on online digital marketing for small businesses can get more customers online in the bulk of peoples which is better than the local Marketing. benefits of digital marketing for small businesses can grow your Business on the peak in the very start time.<\/p>\n<p>online digital marketing can find the best audience related to your business, Which is More Reliable and Cost-Effective.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_5_benefits_of_digital_marketing_for_small_businesses\"><\/span><strong>Top 5 benefits of digital marketing for small businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_798\" aria-describedby=\"caption-attachment-798\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-798 size-large\" title=\"Importance and benefits of digital marketing for small businesses in 2020\" src=\"https:\/\/techbaji.com\/wp-content\/uploads\/2020\/04\/Importance-and-Benefits-of-Digital-Marketing-for-Small-Business-in-2020-1024x683.jpg\" alt=\"Importance and benefits of digital marketing for small businesses\" width=\"1024\" height=\"683\" srcset=\"https:\/\/techbaji.com\/wp-content\/uploads\/2020\/04\/Importance-and-Benefits-of-Digital-Marketing-for-Small-Business-in-2020-1024x683.jpg 1024w, https:\/\/techbaji.com\/wp-content\/uploads\/2020\/04\/Importance-and-Benefits-of-Digital-Marketing-for-Small-Business-in-2020-300x200.jpg 300w, https:\/\/techbaji.com\/wp-content\/uploads\/2020\/04\/Importance-and-Benefits-of-Digital-Marketing-for-Small-Business-in-2020-768x512.jpg 768w, https:\/\/techbaji.com\/wp-content\/uploads\/2020\/04\/Importance-and-Benefits-of-Digital-Marketing-for-Small-Business-in-2020-696x464.jpg 696w, https:\/\/techbaji.com\/wp-content\/uploads\/2020\/04\/Importance-and-Benefits-of-Digital-Marketing-for-Small-Business-in-2020-630x420.jpg 630w, https:\/\/techbaji.com\/wp-content\/uploads\/2020\/04\/Importance-and-Benefits-of-Digital-Marketing-for-Small-Business-in-2020.jpg 1068w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-798\" class=\"wp-caption-text\">Top 5 benefits of digital marketing for small businesses<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Cost-Effective\"><\/span><strong>Cost-Effective:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want to reach your ideal customers at less cost? Here you go, digital marketing is a perfect choice.<\/p>\n<p>Spending finances on marketing is usually considered to be a huge burden that small businesses have to face. But digital marketing allows you to create a huge impact on your products and services in your market at a reasonable and less cost.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_Digital_Marketing_is_Cost-Effective\"><\/span><strong>How Digital Marketing is Cost-Effective?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Let&#8217;s have a brief look at the ways by which digital marketing is cost-effective:<\/p>\n<ol>\n<li>Using social media to promote the products or services that you are offering to your potential customers.<\/li>\n<li>Using re-targeted ads to drive potential and quality traffic back to your business website.<\/li>\n<li>Engaging your customers with quality content related to the products or services that you are offering.<\/li>\n<li>Very high return on the small investment made in marketing.<\/li>\n<li>Blogging.<\/li>\n<li>Last but not the least, brand recognition and brand awareness in the market at a less cost.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Targets_Ideal_Customers\"><\/span><strong>Targets Ideal Customers:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We always wish to reach the right people to sell our products and services. Digital marketing helps greatly in this regard.<\/p>\n<p>Selecting traditional marketing to target your ideal customers is difficult enough whereas digital marketing helps you to specify your potential customers.<\/p>\n<p>By the statistics, 97% of the people are using the internet which means your ideal customers are for sure online.<\/p>\n<p>According to&nbsp;<strong>Seth Godin;<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: center\">everyone is not your customer<\/p>\n<\/blockquote>\n<p>One of the mistakes that we usually made is that we think everyone is our customer and hence we spend our time on those who aren&#8217;t even interested in our products and services.<\/p>\n<p>Want to know more about mistakes made by business owners? Click&nbsp;<strong><a href=\"https:\/\/techbaji.com\/entrepreneurship\/common-mistakes-made-by-entrepreneurs\/\" target=\"_blank\" rel=\"noopener noreferrer\">here.<\/a><\/strong><\/p>\n<p>Thanks to digital marketing which made it all easy and helps us to identify our real and ideal audience who take interest in the products and services that we offer.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Reach_the_Right_Audience_with_Digital_Marketing\"><\/span><strong>How to Reach the Right Audience with Digital Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Let&#8217;s have a brief look at the ways by which digital marketing helps you to reach your ideal audience:<\/p>\n<ol>\n<li>The first and foremost thing is to understand what exactly you are offering and for whom you are offering.<\/li>\n<li>Building audience-centric personas to reach the right audience at the right time.<\/li>\n<li>Reaching out to social media influencers to promote your products and services.<\/li>\n<li>Social listings and monitoring of audience analytics.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Measurable\"><\/span><strong>Measurable:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the biggest benefits of digital marketing for your business is that it helps you to track and monitor the results over time.<\/p>\n<p>In traditional marketing, we have to wait for a longer period just to check how well or worst your campaign has performed whereas, in digital marketing, you can easily how accurately your ad campaign is running.<\/p>\n<p>Digital marketing gives measurable results which thus helps you to focus on the area where it is needed the most. Thus, in a nutshell, the good, as well as the bad, is measurable through digital marketing.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_Digital_Marketing_is_Measurable\"><\/span><strong>How Digital Marketing is Measurable?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Let&#8217;s have a brief look at the ways by which digital marketing is measurable:<\/p>\n<ol>\n<li>Set a goal for a specific time frame.<\/li>\n<li>Regulate the factors of your success.<\/li>\n<li>Give specific details regarding your products and services.<\/li>\n<li>Traffic Insights.<\/li>\n<li>Social engagements.<\/li>\n<li>Measuring ROI cost per conversion and cost per click.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"User_Engagement\"><\/span><strong>User Engagement:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To take advantage of digital marketing, you must keep engaging your relevant and potential customers through different social media and digital platforms.<\/p>\n<p>You can easily grab the attention of your targeted customers. The more you engage your customers, the more credible and trustworthy your brand becomes.<\/p>\n<p>But make sure that you engage your customers with relevant information regarding your products and services.<\/p>\n<p>Click&nbsp;<strong><a href=\"https:\/\/techbaji.com\/digital-marketing\/how-to-increase-user-blog-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>&nbsp;<\/strong>to know more about user engagement.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ways_to_Increase_User-Engagement_through_Digital_Marketing\"><\/span><strong>Ways to Increase User-Engagement through Digital Marketing:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Let&#8217;s have a brief look at the ways by which digital marketing increases user engagement:<\/p>\n<ol>\n<li>Personalized communication with customers.<\/li>\n<li>Asking and considering feedback from the customers.<\/li>\n<li>Social Media engagement to increase sales.<\/li>\n<li>Answering the queries of your customers.<\/li>\n<li>Increasing user engagement through Blogging.<\/li>\n<li>Increasing user engagement through special discount offers and promotions.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Constant_Innovation_in_Business\"><\/span><strong>Constant Innovation in Business:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to achieve success in business, you should never remain static. To beat your competitors, you should constantly bring innovation in the products and services that you are offering.<\/p>\n<p>This is one of the best ever benefit of digital marketing which helps you to remain updated with the current market trends and helps you to bring something that will attract your potential customers and will increase your sales for sure.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FINAL_THOUGHT\"><\/span><strong>FINAL THOUGHT:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I hope my article <strong>Importance and benefits of digital marketing for small businesses <\/strong>will be helpful to you. If you want to enjoy the fruitful benefits of digital marketing then you must step forward and invest your hard work and time in marketing your business well as much as possible you.<\/p>\n<p>If you want to take our digital marketing services for your business, you can <strong><a href=\"https:\/\/techbaji.com\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Us<\/a>.<\/strong><\/p>\n<p>If you want to read more content about digital marketing, click&nbsp;<strong><a href=\"https:\/\/techbaji.com\/digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.&nbsp;<\/strong>I will be sharing more updated content related to digital marketing.<\/p>\n<p>Use the comment section to share your feedback. Keep reading and learning with&nbsp;<strong><a href=\"https:\/\/techbaji.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tech Baji<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online marketing for small businesses is the right choice for every wise businessman. In this article, I am going to discuss the emerging Importance of Digital Marketing for small businesses and the fruitful benefits of digital marketing for small businesses. Success never comes Overnight. To excel in your business and to take it to the<\/p>\n","protected":false},"author":120,"featured_media":1774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/techbaji.com\/wp-json\/wp\/v2\/posts\/778"}],"collection":[{"href":"https:\/\/techbaji.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techbaji.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techbaji.com\/wp-json\/wp\/v2\/users\/120"}],"replies":[{"embeddable":true,"href":"https:\/\/techbaji.com\/wp-json\/wp\/v2\/comments?post=778"}],"version-history":[{"count":0,"href":"https:\/\/techbaji.com\/wp-json\/wp\/v2\/posts\/778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techbaji.com\/wp-json\/wp\/v2\/media\/1774"}],"wp:attachment":[{"href":"https:\/\/techbaji.com\/wp-json\/wp\/v2\/media?parent=778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techbaji.com\/wp-json\/wp\/v2\/categories?post=778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techbaji.com\/wp-json\/wp\/v2\/tags?post=778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}